As printer manufacturers go, Toshiba may not be among the biggest companies in the business, but it does have a reputation for being one of the most innovative. Its product lineup is expanding with new and buzz-worthy printers, copiers and multifunction printers (MFPs).
Its award-winning line of e-STUDIO models is excellent, helping Toshiba make a name for itself in the highly competitive printer market. Let’s look at what the company offers and what people say about its products.
A Brief History of Toshiba
Toshiba is one of Japan’s oldest and largest producers of consumer and industrial electrical products. The company dates to the merger in 1939 of two successful Japanese companies, one was the country’s first manufacturer of telegraphic equipment, and the other started the first plant to make incandescent lamps.
The new company became an integrated electric equipment manufacturer known as Tokyo Shibaura Denki, which officially became Toshiba in 1978.
While the parent company Toshiba Corp has had some financial problems in recent years, the printing operation, Toshiba Tec, has become a leading supplier of information technology and office equipment, with 20,000 employees and more than 80 subsidiaries worldwide.
Toshiba Printers and Copiers
Toshiba’s line of colour and black and white printing devices includes the award-winning e-STUDIO™ of MFPs. They range from compact and affordable equipment for the home or small office to high-speed, high-capacity printers designed for larger offices.
Reviewers often talk about Toshiba products being both innovative and intuitive, consistently raising the bar in the industry with features like its unique customization platform and erasable printing options. Toshiba MFPs are also reliably praised for their reliability and their ability to do a wide range of tasks at high speed.
Why Choose Toshiba?
Here are four areas where Toshiba copiers and printers shine:
#1 Innovation
The company has won numerous awards for its product innovations. In 2017, it announced the world’s first copier/MFP capable of printing both black and erasable blueprints.
The erasable toner allows people to reuse paper multiple times, which saves money on paper and toner and generates less waste. The black toner supports traditional printing for documents that need to be printed and saved.
The erasable print feature is available on the e-STUDIO3508LP MFP, which received a 2019 top innovation award from Keypoint Intelligence, a leading document industry sources for information and test data.
Toshiba also recently won Better Buys’ 2019 Innovative Product of the Year award for its latest line of MFPs, the e-STUDIO 5015AC series. The five devices in the series outperformed other high-volume, colour MFPS in testing and were praised for their innovative features like the Elevate™ customization platform, which allows businesses to tailor the devices to their unique workflows.
#2 Customization
As we mentioned earlier, the award-winning Elevate user interface (UI) simplifies and automates common business processes, allowing organizations to fully customize their MFPs to the tasks they do most frequently.
The large touch screen provides a selection of pre-built buttons linked to everyday tasks and the devices also come with customizable UI templates with pre-programmed shortcuts. The customization platform can help companies streamline document workflow and boost their efficiency and productivity.
#3 Ease-of-use
The Elevate platform doesn’t just make printing more efficient; it also makes it easier. Companies can take complicated tasks and simplify them so they can be performed with a simple touch of a button.
It means employees can quickly learn how to perform functions and use features with minimal effort. And because the user interface is so easy, people are less likely to make mistakes that will cause the devices to break down.
The platform also helps increase document security by simplifying the process of protecting printed and scanned documents.
#4 Sustainability
Toshiba promotes itself as an environmentally friendly company with a commitment to producing sustainable products and reducing harmful substances in their manufacturing processes. It also chooses suppliers that share the company’s environmental focus.
Toshiba of Canada has set a goal of achieving a 92 percent waste diversion rate at all 14 of its Canadian facilities. And each of those facilities has received the internationally recognized
ISO 14001 Environmental Management System Certification.
What People Say About Toshiba Copiers and Printers
In this head-to-head comparison of Canon and Toshiba printers, the reviewers praised Toshiba’s reliability. The reviewer concluded, “Toshiba models are more resilient and less likely to break down.”
As well, when the respected industry analyst organization Keypoint Intelligence named the e-STUDIO4518A best mid-range monochrome MFP, the reviewers noted the device’s reliability, performance and scan speeds that were among the fastest in its class.
But there are a few downsides. In its review of the Best Small Business Copiers of 2022, business.com wasn’t impressed with the Toshiba model’s “average resolution and small tray options,” which it said didn’t measure up to the best colour copiers in its class.
And, in a review of the e-STUDIO 3515AC, the high price tag was considered a drawback given the device didn’t come with a document feeder, which is standard with most other brands.
Instead, it was available as an additional accessory, which reviewers said added to the already high cost and may make the printer too expensive for many small businesses.
The Verdict
As you can see, while there are few negative comments about Toshiba printers, most industry analysts and expert reviewers have positive things to say about the products.
If you’re looking for a reliable printer with innovative features and excellent performance, Toshiba copiers and printers are worth a look. If you are looking for the lowest cost device, you may want to consider other options.
Want to find out what the total cost of ownership is on your copier or printer? Here is your step-by-step guide.
Cory Porteous
Director of Marketing & Inbound Business Development
Office Interiors
